Rocco doesn’t just sign on to promote some product for some company. He doesn’t do the “signature” anything when it comes to his gear. He carefully chooses the company he will work with to build his gear.
He is involved in every area of design; weight, sound, feel, look, ect.
Even though he is designing the gear he uses, he doesn’t want his name on the product. He isn’t designing a signature line. When he partners with them, he is designing each piece to meet his standards as a professional working musician, not as a legend that needs his ego stroked. What Rocco plays on stage is exactly what you would get when you buy from your favorite music store. Your ESP LTD RB-1004 is the same as his. That is What Rocco wanted, gear that is designed for you, the working musician.